How Big The Market For Online Events Can Become And What It Means For You
The Market Is Larger Than Analysts Previously Predicted
[Article teaser - link to the Forbes article found here]
Between March and June of this year, companies in the travel and events space faced seismic challenges that jolted all parts of their business. The fear, and ultimate reality, that consumers would be forced to stop traveling put the livelihoods of multiple businesses and business categories at risk of death.
While many concerns are far from over, trusted brands in these industries are finding ways to move forward with more hope.
What’s emerged from all of this is the massive growth of a category that was previously considered a less-than-ideal alternative to the real thing. Online and virtual events are now standard practice for all large engagements, for obvious reasons.
[Read the rest of the article here]